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When did dog food turn to dog sh!t? Junk designed for human convenience—not nutrition. And when we’re not feeding them empty calories, we’re trying to teach them to play by our rules—stick to our schedules, sit still, and follow commands.
We spend so much time treating them like fur babies that we forget the best part of owning a dog is letting them be…dogs. Dogs that do dog things.
The moments we’ll remember—and the stories we’ll tell—are when we let them just be themselves. Dry humping your leg mid-Zoom call, hogging the sofa and dropping casual stink bombs, or staring you dead in the eye while taking a dump. But those moments? Those are the ones we’ll laugh about.
We started Rocketo to do better by them. To feed their spirit, not just their stomach, and stop treating them like fur babies. No fillers, no fuss, no compromises—just real food for real dogs.
So let’s be more dog. Sniff more trees. Chase more tails. And embrace life off the leash.
NO COMPROMISES
We’re here to get it right. No fillers, no shortcuts, just damn good dog food.
LIFE OFF THE LEASH
Every dog deserves a human who can keep up with their energy levels—and every human deserves a dog that brings out their inner child.
BEYOND THE BOWL
Our mission goes beyond just what’s in the bag. It’s about improving quality of life—for dogs and their humans.
GOOD FOOD, LESS WASTE
Rocketo bags are rinse, repeat, and recycle ready
Add ‘extras’ like fillers or additives (the industry average is 20-40%. Woof.)
Use low quality synthetic ingredients you can’t even pronounce (looking at you monosodium glutamate)
Source ingredients from suppliers we don’t know and trust (we regularly visit their farms and batch-test)
Get up to dog things