25% off your first two orders

Free treats with every new subscription

Free delivery on orders £50+

COMPLETE FOOD

75% organic meat or wild fish for dogs of all ages & breeds.
100% free from grains, legumes and filler carbs like potatoes.

Organic ingredients

Nutrient rich and ethically farmed without pesticides. The best for your dog is the best for the planet

100% cupboard-safe

No need to fill your freezer – easy to store when home or away. 

Species-appropriate

The highest quality human-grade meat in perfectly balanced, gut-friendly recipes

95 %
Of customers intend to continue purchasing
92 %
Of dogs started eating within a couple of minutes
98 %
Of customers value first organic and sustainable ingredients
66 %
of customers saw improvements at their dogs within a month
95%
Of customers intend to continue purchasing
92%
Of dogs started eating within a couple of minutes
98%
Of customers value first organic and sustainable ingredients
66%
of customers saw improvements at their dogs within a month

SUPPLEMENTS, UPGRADED.

Certified organic and full of science-backed, active ingredients that work hard to keep your dog healthy.

Maximum goodness

Minimum nonsense

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