25% off your first two orders

Free treats with every new subscription

Free delivery on orders £40+

Need Help?

Frequently asked questions


Every bag will come with feeding instructions. You can also use our feeding chart or take the quiz, which will give you both product recommendation ands and a personalised feeding guide for your dog. 

We recommend equal parts food and water* – so 100ml of water for every 100g of food. Nice and simple!

First measure out your food and then stir in the water, wait 3-5 minutes and serve.

We ask you always use fresh water, and for the fluffiest of food recommend you use lukewarm water as this will help break the fats more. 

*Our new Turkey recipe has a crunchier texture so we recommend doubling this – 200ml of water for every 100g of food.

Please never add boiling hot water to the food. We take great care to ensure the food is dried at below 40 degrees, this maintains the integrity and nutrient base of the food. Adding boiling water may damage certain enzymes and nutrients, as well as risk injury to your dog. We therefore suggest mixing any boiled water with cold before adding to the food, so you can check the temperature. 

Absolutely. Feel free to add slightly less, or as much more water as required to meet your dogs preference and needs. Please never feed Rocketo dry. 

As we use 100% natural ingredients, each batch may look slightly different. This is as nature intended.We keep the varied texture in the food as this adds to a more natural feeding experience for your dog. However, if your dog does not like the hard parts, feel free to break those up with your fingers before or after soaking. 

Simply put, our food is created with high quality ingredients predominantly protein, so gram for gram offers more digestible calories. 

Our food is highly digestible with at least 70% of the protein coming from organic or wild-caught animal sources. On top of this we also have low levels of carbohydrates (<10% when rehydrated) unlike conventional kibble which averages 35-55% as the process needs this amount to make the kibble in the first place. We also have zero starch in our recipes. Whilst dogs can digest some starch, they are not designed physiologically and anatomically to absorb such high levels. Therefore any unused starch is typically deposited as fat which we do not believe is in the best interest of our canine friends. After all, is it that surprising that over 50% of dogs are overweight/obese when 80% of the pet food sold is dry kibble?

It is safe to make up a days supply for your dog, by rehydrating with water. Any left over food can be safely kept in the fridge for up to 24 hours. Many dogs do not like cold food straight from the fridge, so feel free to add a bit more warm water just before feeding if your dog prefers the food warm. 

Each dog is unique. Many small dogs take thier time over their food. This is fine. Others like Labs may eat it very quickly! Let your dog take as long as it needs. 

Yes! We have some exciting new recipes coming soon. We will let all our customers know as soon as these are available. 


After 1 business day processing please allow for the below approximate time frames;

Standard Tracked Delivery – 2-3 working days. This method is used when providing free delivery on orders over £50.

Express Tracked Delivery – Up to 2 working days.

Express orders placed after 4pm on Friday and into the weekend will be processed on Monday.

Please note the above shipping timelines are estimates and not guaranteed. Sometimes there may be delays – e.g. carrier delays, logistics, bad weather or things out of our control.  


All products are stored and shipped from our UK warehouse.


Our standard delivery service is Royal Mail 48hr tracked.
We also use DPD and Evrie for express services, dependent on several factors to ensure you get your parcel as fast as possible.



We currently only deliver to the UK [including Northern Ireland].


Yes you can do so easily from your accounts page. Just go to your subscriptions page and click the “DETAILS” button of the subscription you want to update. On detail page you are able to change the delivery frequency by clicking the button “Switch Product or Frequency” and following the instructions on the page. 

All our orders are shipped within a thick paper outside layer which contains your order. All our packaging is made from 40-60% biobased material. We are continuously striving to make this as green-focused as possible. 

Our food bags are primarily paper, but do have a thin plastic lining which is required for food integrity – these bags are recyclable at curbside. Our treats packaging is mono-plastic, meaning they can also be recycled widely at curbside.
Alas compostable bags with organic food is challenging, but we continue to investigate and test these options. We are on a mission to continually review all our processes as packaging in the environment is a huge priority for us. Thank you for caring, together we can hopefully make our world a more sustainable world to live in.


We use a subscription-based method, that is specifically based on the details of your dog: age, weight, breed, activity level and etc. It calculates how much food you need for certain period of time. The food comes in 1kg or 3 kg bags, depending on the recipe, this way the system would divide that by the daily recommended ratio and would generate a new order when your dog would need it. You are of course able to change the frequency yourself within your pet profile if you wish. 

You can amend, pause or cancel your subscription anytime up to 48 hours before your next delivery date. Simply log into your account and click the Subscriptions icon to manage.


For many non-perishable products purchased online, you have the legal right to change your mind within 14 days and receive a refund if the product has not been damaged.


However, as our products are food/treat/supplements they are deemed to be perishable under the Consumer Contracts Regulation 2013 and therefore you will not be able to return any products you have paid for and received unless there is something wrong with them (please see below).


In summary, we will not be able to provide a refund or exchange if:


you change your mind/circumstances/
you find cheaper products elsewhere


If there is a problem with the product. If you believe that you have received a faulty product and you are not satisfied with it, please raise your concern following the steps listed below:


Raise your enquiry by sending an email to houston@gorocketo.com, including your email address that is linked to your account, order number and the reason for it.


Shipping fees are calculated at checkout. Free shipping for orders over £50.



We at Rocketo strive to create the most natural but still convenient, organic and minimally processed petfood. We dry the muscle tissue and organs at around 40° celcius to keep the nutrients intact. We do not use byproducts, meals, or any other “leftovers” in our products. The low moisture content keeps the bacterial activity under control without acidity regulators and preservatives. We also do not add any salt thereby protecting the kidneys.

Rocketo combines the advantages of raw food in a dried food format. The closest we can produce to what nature offers dogs and wolves in the wild. We pride ourselves that no legumes, fillers, preservatives, colorants or flavour enhancers are used in our recipes. This also means that the starch levels in our food is also incredibly low when compared to conventional pet foods.

We are also an environmentally friendly company using recyclable packaging and sustainable animal protein sources. As our food is dehydrated, this also means lower shipping volumes.

This statement is to explain that we use 2kg of fresh ingredients to create our final dehydrated recipe weighing 1kg. After rehydration the food will bulk up by a factor of 2-3x (depending on the recipe) as some of our ingredients contain very low levels of moisture, such as seeds.

It means we use do not caged animals or those with restricted movement. We either use organically raised animals, which have by far the highest welfare standards of any farmed animal or we use wild animals which means they are living wild. Our fish are all ethically caught which means no nets that devastate the fish populations. Animal welfare is extremely important to us. Most pet foods use intensively farmed animals which are generally kept in confined conditions.

Absolutely! Rocketo is free from all grain, starches, gluten and soy.

Our food is air dried and is as convenient as kibble. You just pour it to the bowl, add warm water and wait till it’s soaked. No need to freeze and totally safe to handle and nutrient packed as we do not use high cooking temperatures found in extruded kibble.

Every food has to be preserved for shelf life and safety. To can a food, it has to be cooked, sterilized and in most cases, stabilized with nitrogen salts, which are quite dangerous for the health of our friends. We believe that raw is the right way to go. That’s why we gently dry our food at 40°C and stabilize the water activity through proper moisture levels. Our food is safe, convenient and closest to the natural prey.

As our food is dehydrated, and has very low water activity levels (0.6 AWC), and very low moisture levels at about 5%, the parasites and bacteria are absolutely not able to survive this lack of moisture.

Our food is checked for pathogens before and after the production.

Testing includes:

E. coli





Again, bacteria are not able to survive during the drying process, or grow or reproduce at 0.6 AWC water activity

In all our beef recipes, we do not use the thyroid, so we can guarantee that is not included. We use liver and meat.

In this recipe, we do not have offals but we have organic seeds, herbs and other plant-based nutrients to reach the best quality of nutrition.


Our air-drying does not damage the omega 3, as we dry everything below 40 degrees. This ensures that we don’t disrupt the chemical structure of its constituents. We also measure the Omega 3 levels in our recipes, with the results published on our website. However, many dogs can be deficient in Omega 3’s, due to the strain of living in a modern contaminated/stressful environment, and that is why we have organic linseed oil, our Omegatron Oil available to purchase.

Our food has a 1-year shelf life if left unopened and 6 months once opened. Our food should be kept in a dry place away from heat and damp, and the bag should be kept sealed once it has been opened.
Many of our customers like to buy more than one bag at a time and only opening them as and when needed.


The main source of calcium in Rocketo is red algae, which consists of 98% calcium carbonate.

It is highly bioavailable, easy to dose and much easier to use in a raw food environment. Fresh and raw bone is hard to use in powder form.

Most of the bone meals are processed at high temperatures, and therefore have very low nutritional value. We therefore never use bone meals.

We do however use whole fish, including bones, in our recipes. These can be safely dried below 40 degrees.

We also, where needed, use fresh basil, parsley and spirulina which also contain high quality calcium.

Yes puppies need more calcium and ROCKETO contains the amount they need. In nature they would not eat something special, they would just eat the same rabbit as their parents. We also ensure that those puppies are fed 1.5 – 2 times more than the amount of an adult dog thereby they will be ingesting more calcium whilst they grow.

Absolutely! We encourage every dog parent to add non starchy vegetables, raw animal meats and other herbs if they like to. Every dog in unique and customizing your Rocketo according to your special needs is great!

Please ensure you wash hands and equipment before and after handling any raw meat of course.


Be it raw, BARF, kibble or cold pressed, every food you already feed your dog with would profit from adding Rocketo to it.

However, please be aware that this will affect the ‘balance’ we at Rocketo have designed when feeding only Rocketo.

We use human grade in our fish, chicken and half our beef. The other half of the beef comes from stab/neck meat (category 3). All are organic certified. We buy top quality ingredients, which are all organic certified and are classified as human grade. However they are no longer classified as human grade as soon as they reach our facility in Lithuania as we are a pet food manufacturer. We source our meat from all over the EU and you can see which country by looking at each individual recipe on our website. Fish-wise, we use the whole fish except the gastro-intestinal tract.

With regard to the percentage, all values are legally required to be reported as percentages (macro nutrients). A wild prey obviously consists of a large proportion of water – all living bodies do. Typically this is between 50-80%. As we gently dehydrate the raw ingredients, this water is effectively removed thereby killing bacteria and inhibiting any further bacterial growth during transport/storage. Therefore the dry weight percentages of protein/fat are considerably higher once the water has been removed. The values that are important are the rehydrated ones, as this is what our dogs actually consume. So when the water is added, the percentage of fat in the food reduces (note it is percentage NOT an absolute value). This is legally how we have to show this information. So when the water is added, the food then mimics the composition of a wild prey (showing for example a moisture content of 62% rather than 7%) which then reduces the protein/fat percentages accordingly. With regard to pancreatitis, as we are very low in carbohydrates and have no starch, this means the food is very easy for your dog to digest.

Taurine is an “amino acid” like substance, not taking part in any peptide or protein production (FEDIAF labels it as “vitamin like”).

Dogs can convert other sulphur-containing amino acids to taurine, which makes it not essential. Still, taurine is an important substance for fat metabolism and energy production, having direct impact on many body functions. a lack of suphur-based amino acids can cause taurine defficiency, which is connected to many dysfunctions, especially dilated cardiomyopathy (DCM).

Good quality animal protein is crucial to ensure dogs have enough taurine in the diet. Taurine does not exist in plant matter, except algae.

Yes we do but use an exceptionally pure organic source with no additives. Brewer’s Yeast as it is a rich source of all B vitamins (except 12) and is full of fibre and minerals. It completes the animal-based nutrient profile.
As it is a deactivated yeast it should not contribute to any yeast issues, although of course any animal/human can have specific sensitivities. We find our recipes are generally really good for dogs with allergies/yeast issues, as these are normally linked to a problem in the gut microbiome, which our food addresses.

Rocketo is raw dog food that has been gently air dried. Dogs are facultative carnivores, not omnivores or herbivores.

Non cooked grains are not digestable for dogs. Even cooked and ground grains still contain a lot of phytic acid, which dogs can’t break down. Phytic acid is a strong anti-nutrient that binds many minerals and stops absorption of some vitamins.

Also grains contain high amount of starches and too much phosphorus, when combined with meats from animals. High amount of starch is detrimental for dog’s health in particular obesity.

Legumes contain high amounts of starch and phytate, an anti-nutrient. Dog’s cannot digest raw legumes (except sprouts) properly. Although they are really rich in amino acids, the form of protein is less bio-available for carnivores.
Dogs generally are ok with digesting small amount of starch. Since they lack the enzyme amylase in their saliva, all starch ends up in the stomach, which slows down the digestion of protein and forces more stomach acid production. Starches also add more work load to the pancreas, which is responsible for all digestive enzymes. Another benefit is to avoid the parasite Giardia spp. which cannot survive without starch.

Carnivores also need plant matter. They mostly get it through their prey’s intestinal tract and they occasionally graze. We also add the plant matter to act against the unnatural stress and toxins they get from our human environment.

Some recipes may contain up to 10% of coconut flakes or coconut powder as we use this as a fat and fibre source. Coconut has a very high quality energy source in its fat form. Nutritionally there is a big difference between coconut oil and coconut flakes and yes we do consider it to be species appropriate. Dogs eat plant matter as part of their wild diet and usually within the gastro-intestinal tract of the prey they consume. In addition, FEDIAF regulations require vitamin and mineral balance for all complete foods. We are pretty unique in that we achieve this through 100% natural ingredients unlike many other companies who use synthetic vitamin and mineral mixes. And finally, our dogs no longer live in the wild, they live in human environments and alas are often exposed to pollution, chemicals in food / water / pharmaceuticals, so by adding some herbs and superfoods this helps support their immune system.

Dogs do indeed eat plant matter as part of their ‘wild’ diet, usually within the intestines of the prey they consume. Regardless, FEDIAF regulations require a vitamin and mineral balance for all complete foods for dogs which makes sense. We are totally unique in this regard as we only use what nature provides to achieve this balance and do not rely on synthetic minerals and vitamin additives unlike all other pet food companies. It is easy to check, just see what is under the heading ‘Additives’ in other foods you may feed your pet. These synthetic additives are needed to make the food balanced and complete. Finally, dogs no longer live in the wild, they live in our human environment and we as owners control what and when they eat. In essence, we only utilise what nature provides but ensure our ingredients are only sourced from organic/wild-game suppliers. As humans, we are wishing this for our own bodies so we are ensuring we can do the same for our pets.

Dogs can digest low levels of carbohydrates quite well and their pancreas is definitely equipped to digest carbohydrates. That said, a dog or wolf wouldn’t get high carbs in nature and their digestive tract is too short for a carbohydrate heavy diet. Also more carbohydrates mean less protein and less meat, which are the more suitable energy sources for dogs. It is also important to understand that high carbohydrate diets will lead to obesity in our four legged furry friends.


Yes it is! Our food contains parsley and red algae, both of which are known for their oral hygiene properties. It also has less than 6% carbohydrates when rehydrated, most of which are dietary fibre. Our food is dental friendly and does not contain starch that stays in the mouth and cause cavities. We do also recommend feeding dogs size appropriate raw bones as these are great for dental health. As with all treats/bones, please always be present when they are chewing/gnawing and put in a safe place out of reach when they are not.

We have noted that in some dogs, their poop can look remarkably similar to Rocketo food. This is mainly due to the fact that Rocketo is highly digestible and therefore is processed very quickly in the body. If the poop is not loose or smelly and there is no issue when defecating then this is perfectly normal.

Some breeds have special needs, unique digestive properties or weaknesses.

We design our food according to the basic needs of the dog species, although our different recipes might be more appealing to certain breeds.

Most of our recipes will suit all dog breeds. We encourage the use of extra raw ingredients if specific needs can’t be covered by our food. We also offer supplements and snacks to complement those with special needs such as joint or skin problems.

Our food is more bio available than most of the extruded kibble on the market, has more fibre than raw foods as well as offering raw plant matter. The digestive tract and the associated gut microbiome might need up to six weeks to adjust to the higher quality, nutrient dense food.

As you know it is key to control the fat percentage with any dog with pancreatitis and your veterinarian should always be consulted prior to any change in diet. Your veterinarian can advise what max % of fat should be in the diet and you can simply check the levels of fat % in our recipes to see if appropriate.

It is also advisable in many cases to fast your dog one day a month to reduce the overall load on the pancreas but your vet can also advise if this is suitable for your particular pup.

The other benefit of feeding Rocketo is the low carbohydrate level which removes up to a third of the work load on the pancreas.

Our food is very suitable for sensitive dogs and dogs with minor liver problems. Our food is very easy to digest as it is 100% natural, balanced and contains no synthetic ingredients or starch. This reduces the ‘load’ on the liver and the gastro tract but we would ALWAYS advise to seek the advice of your veterinarian first (especially with liver issues) as they are the ones who have all the data to hand.

As long as it is organic, naturally fed and raw, animal liver, is a natural prey of wolves. Livers are a great source of protein, vitamins and minerals.

However raw liver can lead to Vitamin A toxicity if fed more than twice a week and definitely do not offer raw liver if your dog is already on Vitamin A supplementation.

Rest assured that any of our recipes that contain liver are carefully formulated to ensure Vitamin A levels are kept optimal.

Every organism has a limited need for protein, which is used mainly for building structures, hormones and enzymes.

Every bit of extra protein is used to burn as energy, mostly by being converted to glucose or fat, depending on the activity level and age of the dog.

Carnivores should generally have 50% of their energy requirements coming from protein. Too high protein levels is also heavy on the kidneys, since the waste products from using protein as an energy source have to be converted to urea and filtered through the kidneys.

Therefore, a wise approach is to mimic the natural prey’s body composition in terms of how energy should be derived from protein, fats and carbohydrates. The only time we would recommend a lower protein diet would be in case of cancer, where high protein causes the cancer to grow faster.

Unfortunately we do not have a specific food for kidney failure at this point.

This depends on the allergy of course and your vet can help define which animal protein source should be avoided.

We however do not use legumes, nuts, dairy, soy or eggs which are also known to be allergy-causing in some cases.

Our food promotes a healthy microbiome, and this is crucial for avoiding allergies and as our food is organic or wild-sourced, it is free from many of the chemical contaminants present in meats and botanicals that has been conventionally reared or farmed. 
Our food also does not contain anything artificial such as added preservatives, vitamins, minerals, colourings or flavourings.

Genetically dogs and humans share 84% of their DNA. Also, there are many similarities, and some notable differences, physiologically between dogs and humans. There are more physiological similarities between all mammals than differences.


In addition to this, as dogs now live in a domesticated ‘human’ environment, many of the environmental challenges and stresses they face are the same as us. Our food philosophy takes into account both the diet that dogs have evolved to eat, plus the modern-day challenges with stress, deficiencies and pollution that they now face.

With regard to needing to transition between recipes, this is normally not needed. This is because all our recipes follow a standard formula for key things such as fibre.

As the protein sources are really pure and uncontaminated, and are not processed (which can produce harmful metabolites) most dogs will have no problem swapping between our recipes. However, if a dog has been on one food for a long period of time, or has digestive health issues, transitioning to new recipes over the period of seven to ten days is advisable.

The food can be made up in the morning, and any unused part can be kept in the fridge for up to 24 hours until needed. If your puppy prefers it you can add a small amount of warm water just before feeding.

Fussy eaters can certainly be a challenge for their owners! Alas many fussy eaters have out of balanced microbiomes.

Not only can this make food difficult to digest, it can also affect their food preferences.

The best advice is to:

1. Never leave food down – any not eaten should be taken up, and not put back down until she/he is hungry. Grazing not only encourages fussy eating but also puts stress on the pancreas.

2. Change foods slowly and experiment with the amount of water. As they get more in balance they will crave healthy food. It takes time, just as humans get addicted to junk food so do dogs.

3. Ignore them when they refuse food and praise them when they eat it. We have a full blog post in regards to this issue.



This is not necessary as our foods contain 100% natural vitamins and minerals from our specifically chosen ingredients.

Alas none of our foods are low in purines. We would advise you feeding 50% Rocketo and add something low in purines in a raw format such as blueberries, carrots, broccoli and apples.

You can also use 15% boiled non GMO organic rice and sweet potatoes for some extra energy. A high fat diet is not advisable.

Yes, our food is great for dogs prone to yeast issues. We have very low amounts of carbohydrates in our food, and almost zero starch as well as very low amounts of fruit sugar.

This, combined with the fact that it is organic/wild, with no synthetic vitamins or minerals, helps establish a healthy microbiome.

We suggest you try it with your dog for a month and see the results yourself.

Yes, our food is generally suitable, as it has a good fat and protein balance with no starch and very low carbohydrates.

Also being organic/wild and with no added synthetic vitamins and minerals, there is nothing that should stress the system.

Most of the beef, commonly used in dog foods, is intensively farmed and can be high in chemicals. As ours is organic this is not the case and we have certainly had many dogs use the beef recipe with great success.

I would suggest that you alternate between the Beef and Perch recipes, to give a good balance for your dog.
I assume that you are not using any chemical wormers, flea or tick products, as these can cause issues.

In addition, I would ensure that you check carefully any household products used, and ensure no chemicals are used in the garden.

1. Fundamentally, this is how nature works – animals will absorb and excrete seeds in tandem. Part of the reason why seeds end up germinating in the ground is due to the fact that they have passed through the digestive tract of the animal that consumed them in the first place.
2. Grinding seeds enables oxidation to occur and this is not preferential for our dogs. Whole seed digestion is what it should be as this is their natural state.

Unfortunately, we do not have any products that would help to clear body of internal parasites. Despite the fact that some people use rabbit ears with fur, it is not actually proven to be effective to clear the gut of internal parasites.
All of our products promote a healthy gut microbiome which may make it less likely to be infected with internal parasites. When a dog has a healthy gut and healthy microbiome, internal parasites generally do not thrive as much. There are more natural products to help remove internal parasites once they are present but we do not currently produce these.

Yes we do provide instructions for owners to always supervise their dog with any chew product, whether it be bone or sticks. These should then be placed out of reach when their dog is not using them. We state this on our website and also on our products. Our hornbeam sticks are a hard wood and do not splinter as much as other softer woods but this is always possible so paying attention whilst they chew/play is always key.

Want A Cyber Monday

25% OFF


Offer will expire in