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A lot of pet foods out there will try to make you think that feeding your dog a diet that mimics what a human would eat is beneficial, or that adding synthetic vitamins and high-carb cereals is good for them.
We know better. That’s why we are the only pet food company using the highest quality organic and ethically-sourced ingredients in ratios best for dogs, helping you to help them live their longest and happiest lives.
Every one of our meals is equal part delicious and beneficial. Full of scientifically-proven natural, active ingredients that your dog will never turn their snout up at. Simply add water.
6 years ago our Founder’s pug, Fernando, was diagnosed with Syringomyelia [nicknamed neck-scratchers disease], which caused fluid-filled cavities to develop in his spinal cord and dramatically reduced his quality of life. The vet’s recommendation was to try and manage the condition with medication and premium kibble, but the outlook was still bleak.
Like most doting dads, Arunas spent countless nights researching the condition in the hope of finding a better solution to ease Fernando’s symptoms and improve his quality of life. He certainly didn’t set out to create a pet food company.This research led Arunas on a journey to truly appreciate the difference an organic, natural and species appropriate diet can have for dogs [and us!].
At this point, Arunas knew that regardless of Fernando’s diagnosis, he deserved a diet that was free from chemicals, exceptionally nutritious and far easier to digest – which meant a lot less carbohydrates [this ketogenic principle inspiration for the brand name Raw+Keto= Rocketo].
In its infancy Arunas created each recipe using raw ingredients and saw a dramatic improvement in Fernando’s health in just a few weeks. But he also realised that it simply wasn’t sustainable. Feeding all 3 of his dogs the same diet meant using 60kg of fresh ingredients a month. After much research into the most natural ways to preserve food whilst maintaining all the nutrients and enzymes that made it so healthy, Arunas discovered that dehydration – or gently air-drying – meant you could lock in all the goodness of raw ingredients, but create a product that was completely safe to store in the cupboard.
Fast-forward 6 years and we’re still guided by these very same principles. Our recipes all use the very best organic and wild ingredients, are significantly lower in carbohydrates than any kibbles and nutritionally incomparable.
In-house veterinarian
Co-founder
In-house veterinarian
Co-founder
In-house veterinarian
Co-founder
In-house veterinarian
Co-founder
In-house veterinarian
Co-founder
In-house veterinarian
Co-founder
From our ethical sourcing to manufacturing and packaging, we always are seeking ways to operate more ethically and sustainably.
With the best partners, we ensure every batch of Rocketo is meets the highest industry standards for food safety. Thanks to our air-drying process, even when opened at home you won’t be risking batcerial growth.
Whether it’s our organic beef, wild-caught fish or even sea kelp from the Irish shore, we can trace back every one of our ingredients. As our products are regularly batch-tested to ensure they continue to meet nutritional standards, we know that our suppliers continue to farm the best ingredients available.
Most brands need to add synthetic vitamins and minerals to their recipes to ensure they meet the requirements to be ‘complete’. Why? Because it’s cheaper to do this than it is to use high quality ingredients. We don’t need to add anything extra – the jury is still out on whether dogs will absorb them as well as natural sources, so we don’t take the risk.
Organic farming can have a massive impact on helping improve soil quality, which in turn can store 25% more carbon than non-organic soil. We are constantly striving for the most low-impact ingredients, such as the Black Soldier Fly larvae in our Insects & Fish recipe. All our packaging is either biodegradable or widely 100% recyclable.
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