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We are scientists, doctors, innovators, entrepreneurs, storytellers, technologists, environmentalists, mums, dads, thinkers, artists, dot connectors, and animal lovers, who like to question the pet industry…
Founder & CEO
Natural health consultant
Herbalist / Phytotherapist
ROCKETO prides itself on the fact we don’t use synthetic vitamins, minerals, additives, or preservatives in our products, nor do we have to. It’s quite literally a “Pillar” of our company, one of many things that separate us from the rest.
Our science-led approach aims to unlock the most from nature, not to replace it.
When it comes to your standard dog foods (ultra-processed complete dry foods aka kibble), they are fundamentally nutritionally “empty”. The whole food ingredients are processed so that they become depleted of the majority of beneficial micronutrients dogs need for survival.
That is why your regular dog food might be fortified with synthetic versions to meet the requirements set by the European Pet Food Industry Federation (FEDIAF).
This is so important, as many foods contain multiple contaminants that can do more harm than good.
Purity is the key to success.
Welfare of animals used in food is our top priority – no caged or intensively farmed animals.
We continuously investigate ethical alternative protein sources – good for animal welfare and our planet.
Real ingredients and NO meat meals used. Transparent labelling – no confusing names or hidden ingredients.
Wild animals or botanicals used (better quality of life) wherever possible.
Wild ingredients also means more nutrients and carbon footprint is drastically reduced.
All our fish is wild caught and sustainable.
Many foods contain a long list of ingredients, often with unpronounceable names that show how many ‘man made’ ingredients are used. We carefully balance our foods, to ensure they have a sufficient range of ingredients at the right percentage to achieve the desired balance.
Means free from preservatives, pesticides, herbicides, antibiotics, growth hormones, bulking agents etc.