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Organic Beef


Our bestselling, complete and balanced air-dried dog food recipe contains 75% organic beef, perfectly balanced with a mix of superfoods for a highly nutritious, low carb meal every time. Even the fussiest eaters won’t be able to resist the taste of beef liver, coconut and apple, delivering all benefits of a raw diet for them, with the convenience of kibble for you.

  • 🐕 Complete and balanced for dogs of all ages and breeds.
  • 🌱 100% natural ingredients, as nature intended.
  • ❌ No grains, legumes, peas or unnecessary fillers like potatoes.
  • 🦴 No artificial vitamins, mineral, preservatives or colourants required.

£17.99 / week

Size & Quantity
*1KG makes ~2KG fresh.
Not sure how much food you need? Try our feeding guide!
  • 25% off first two orders
  • 10% off all future orders
  • Food delivered when you need it, never forget
  • Pause, cancel and amend at any time

🚚 *free delivery on orders over £40


100% Organic ingredients

no artificial vitamins

Human-grade meat

Organic ingredients

No artificial vitamins or minerals required in our nutrient-packed, 100% natural recipes

100% cupboard-safe

No need to fill your freezer – air-drying keeps the goodness in and the germs out

optimised for gut health

Human-grade meat, grain-free and lower in carbs for a proper dog’s dinner every time




Organic Beef Meat (65%) France
Organic Beef Organs – Liver, Kidney, Spleen (10%) France
Organic Coconut Flour Sri Lanka
Organic Coconut Flakes Sri Lanka
Organic Apple Cubes Germany
Organic Alfalfa Germany
Organic Chia Seeds Peru
Organic Brewer’s Yeast Poland
Organic Parsley Powder Germany
Organic Sunflower Seed Powder Hungary
Organic Egg Shell Powder Hungary
Organic Knotted Wrack Ireland
Organic Algenkalk Germany
Organic Kelp Ireland


ENERGY 483 kcal/100g
Protein 40%
Fat Content 27%
Crude Fibre 4%
Moisture 13%
Ash 7%
Omega 3 1.52%
Omega 6 1.80%


Omega 3 0.50%
Omega 6 0.60%


Calcium 1.8%
Phosphorus 1%

Our gentle air-drying process ensures our products have all the benefits of the raw, by locking in the goodness and keeping out any bacteria.
We have a ‘kill-step’ for extra piece of mind and enables a 12 month shelf life.
All of our products meet European standards for complete dog nutrition, without the need for any artificial additives or vitamins [you’ll notice these in nearly all kibbles]. Ingredients you can trust, for results you can see.

All the benefits of raw




To give you the best

Organic beef liver

One of the most nutrient-dense foods on the planet, and we use only the best. Full of iron, riboflavin, vitamin B12 and vitamin A for a strong immune system and healthy organs.

Organic coconut flakes
Sri Lanka

Coconut is full to the brim with antioxidants and fibre to help regulate digestion and support overall health. It has antimicrobial and antifungal properties, as well as the right kind of fatty acids to nourish the skin. Bonus: dogs love the taste.

Organic Apple Cubes

Low calorie and delicious, apples contain a flavonoid called Quercetin that helps to fight off the harmful effects of allergies, while also being packed with calcium and phosphorus.

Organic chia seeds

Despite their size chia seeds are highly nutritous, filled with fibre, protein and micronutrients. perfect for regulating digestion as well as giving your dog a healthy energy boost.

Organic parsley

Rich in antioxidants and folic acid, parsley does more than keep your dog's breath fresh. It actively helps support dogs with arthritis with its anti-inflammatory properties and keeps the liver and kidneys in fine working order.

Organic sunflower seeds

Rich in vitamin E, manganese and selenium, sunflower seeds are perfect for building and protecting cell membranes, and fighting off any illnesses while they’re at it.

Organic Kelp

This seaweed superfood contains 60 minerals, vitamins and elements including vitamin K for healthy bones and iodine for thyroid function. Nutrient-dense and low in calories, this sustainable recipe staple is picked fresh from the Scottish coastline.

Maximum goodness

Minimum nonsense

Step 1
Knock Knock

Delivered straight to your door weighing 3x less than conventional pet food

Step 2
Add your food

We’ll suggest the exact amount and frequency for your dog. We’ve done our homework so you don’t have to!

Step 3
Add fresh water

Add fresh water to rehydrate. It’s the perfect natural texture, taste & optimal consistency for oral & digestive health

Step 4
stir, wait & serve

100% safe to store in your cupboard, naturally preserved through dehydration with a shelf life of 1 year

Keeping the planet fit for dogs

(and people)

Sustainable farming

Organic farms have less emissions, better soil quality and don’t pollute waterways. The perfect no-toxic environment for bees and insects to thrive.

Less weight & ship shape

Our food weighs 3x less than your usual food and our bags can be packed really tightly to save carbon whilst transported. Plus there’s no extra energy consumption to keep it frozen.

Our packing isn't rubbish

Forget non-recyclable single use plastics. Our packs are made from recycled materials and are 100% recyclable at home.

Of customers intend to continue purchasing
Of dogs started eating within a couple of minutes
Of customers value first organic and sustainable ingredients
of customers saw improvements at their dogs within a month
95 %
Of customers intend to continue purchasing
92 %
Of dogs started eating within a couple of minutes
98 %
Of customers value first organic and sustainable ingredients
66 %
of customers saw improvements at their dogs within a month

Join the pet parents that know the difference

full nutrition makes

Take a quick quiz to find the perfect plan for both you and your dog, no matter how tricky their diet may have been until now.


benefits that go beyond a healthy dog

frequently asked question

In today’s modern world, many people have lost touch with what ‘real’ food is and how important it is to health and wellbeing. This applies equally to us and our dogs. It is a sad reality that humans are the only species on the planet that has lost the ability to feed themselves healthily (Bill Tara, Eating As If All LIfe Matters), but what may be even sadder is that humans make all the decisions on behalf of their dogs, including what and when they eat. Read More

A lot of enzymes, vitamins and minerals, especially vitamins, are really sensitive to heat. Since we keep the heat in all stages of the process below 40 degrees, we avoid vitamins and amino acids changing their form. By keeping the food in its original form, the intestinal tract and microbiome of the dog can recognise, absorb and utilise all the nutrients. This means that all the goodness is available to the dog, and the dogs digestive system and organs don’t have to overwork to access these. Read More

As a civilisation, we have overused our land. The food produced therefore is not only nutritionally deprived, meaning that it lacks essential minerals, but also it can come with unwanted toxins, such as glyphosate, growth factors, antibiotics to name but a few. We try to avoid all of these, as they can cause harm in the dogs body. This is why we only use certified organic products, or wild produced ingredients where they are again away from chemicals used in their production. Read More

Most of our customers are passionate about helping the environment, and so are we. How does our food, and the way we produce it, help the environment? We are passionate about our beautiful planet, and all that lives on it. Because our food is dehydrated with air, it does not ned to be frozen after production, in transport or when with the customer. This has huge energy savings at each stage of the foods journey. It also makes it much more convenient and cost effective for the owner to store at home., It can be treated like any dry food, just kept away from heat, damp and light sources, and just adding fresh warm water (from the kettle not the hot tap!) before feeding to give the perfect water levels for health. Read More

Feeding puppies is an exciting and important time for all animal parents! Giving your puppy the best possible start in life will affect their long term physical and emotional health. This guide is a basic introduction to some key points, and is not intended to be a comprehensive guide to everything needed for feeding puppies. It will tell you why and how Rocketo can be an important part of your puppies diet, and how to use it. Read More
Why is this important to dogs? Although humans are really efficient at digesting carbohydrates, most of the dogs are not. As dogs evolved from a common ancestor with wolves, they also evolved to digest some of the starch and sugars, but that doesn’t mean they thrive on it – there is a BIG difference between thriving and surviving. The only carbohydrates that a dog would eat in the wild are those that are already partially digested in the stomach and gut of their prey, and some grazing on fruits and vegetation when needed. Alas most modern dog foods are highly processed and many contain very high levels of carbohydrates. Read More

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How much does your dog need?

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Feeding Recommendation

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