Table of Contents

Why Only Organic or Wild Caught Ingredients

As a civilisation, we have overused our land. The food produced therefore is not only nutritionally deprived, meaning that it lacks essential minerals, but also it can come with unwanted toxins, such as glyphosate, growth factors, antibiotics to name but a few.

We try to avoid all of these, as they can cause harm in the dogs body. This is why we only use certified organic products, or wild produced ingredients where they are again away from chemicals used in their production. 

It seems that, as a society, many people, including some professionals advising on dog care, have lost all common sense and succumb to our current beliefs and trends in the food and supplement industry. This is bad enough when making food choices for ourselves, but the situation is even worse for our poor animals that depend on us, their human guardians, make choices for them.

Why is it now so difficult for us humans to make healthy choices for our food, for us and our animals? When I am talking about ‘we’ here I am not talking about individuals that are doing their best to make informed choices, I am talking about ‘we’ as humans. What is clear is that most human and animal ‘food’ and ‘supplement’ producers make it deliberately difficult for us to make healthy choices.

So how has it gone so wrong?

Have we as a collective stopped asking sensible questions and been too accepting – is it easier for us to believe what we are told rather than to question?

  • When did we decide that spraying our food with poisons (that require full protective clothing to spray!) was a good idea?
  • When did we decide that genetically modifying crops so that they (the crops) can survive having more toxic chemicals sprayed on them was OK?
  • When did we think that we needed to invent highly toxic food colourings and flavourings when nature provides such a fantastic array?
  • When did we let the food manufacturers get away with convincing us that a breakfast cereal (for humans) or kibble (for dogs / cats / rabbits) is real food?
  • When did we think it was OK to eat animals that have been pumped full of antibiotics, growth hormones? 
  • How can we turn a blind eye to the complete devastation caused by  the palm oil industry – and think that our convenience foods justify species extinction and complete habitat destruction? 

Does This Problem Affect Animals too? YES!

Every week we spend hours giving advice to people about the harm their animals’ diets are doing to them. The sad thing is that most people really do believe that what they are feeding their animals is good quality, but this is rarely true.

Virtually every chronic illness that we and our animals are suffering from can be linked to pesticides and herbicides, and / or non-species appropriate diets, as one of the main causes – from cancer, diabetes / metabolic issues, gastrointestinal issues including pancreatitis, allergies, behavioural issues, structural issues including hind limp paralysis, eye and teeth issues – the list goes on!

So, in summary, organic is not just a buzz word for the rich, it is the best control we have, in a very polluted planet, to try and ensure that the food we and our dogs eat are not full of harmful contaminants. 

UPDATE YOUR SUBSCRIPTION

Please select your new subscription details from below. If you need help to decide you can always use feeding recommendation chart to select the best plan for your dog.

Cal/day

We recommend the following plans for your dog. Choose the best option for your convenience:


100% Rocketo Every Second Day Rocketo Twice a Week Rocketo
1KG BAG
  • Lasts 1 Week
  • Lasts 2 Week
  • Lasts 3 Week
3KG BAG
  • Lasts 4 Week
  • Lasts 8 Week
  • Lasts 12 Week